Services Descriptions

• Conviva Sensor, which is comprised of SDKs that, when integrated into or with the customer’s applications, provide comprehensive, real-time, cross-device ingestion of relevant events;
• Pulse, which is Conviva’s user interface that allows users to explore relevant metrics in real-time or in batch mode;
• SSO (SAML 2.0 & OIDC), which enables single sign-on (SSO) with the customer’s identity provider (including Okta and Active Directory); and
• Monitoring & Analytics, which includes the ability to monitor any amount of data collected or processed by Conviva.

• Master View Account, which provides a hierarchical view of content consumption across multiple brands by aggregating multiple Account Containers into a single instance;
• access to and retention of up to 13 months of historical service statistics visible as one-minute sessionized data available for the then-current month and hourly sessionized data available for all other remaining months;
• Viewer Module (30 days), which provides a detailed view of performance metrics for individual video sessions, including SPI, over the prior 30 calendar days through a customizable visualized dashboard;
• Al Alerts (VSI), which automatically detect and diagnose anomalies in the delivery of the selected Customer’s data providing alerts, and potential solutions to address such anomalies; Al Alerts uses collected data to train and improve Conviva’s proprietary machine learning models which are solely used for the benefit of the individual Customer;
• 40 dimensions (VSI) per Account Container, which are metadata tags for multi-dimensional analysis and instant filtering across key attributes and can be used to categorize and view the trends of up to the top 200 values collected per dimension. Dimensions can be defined by Conviva or Customer and are continuously updated in real-time allowing each dimension to be combined with any number of other dimensions;
• 1 Data Feed (VSI – Daily), which is a data feed or file, delivered once per day to a single Conviva-approved internal destination, that includes one application-supported data model covering viewer and/or session-level statistics from consumption within the same 24-hour period. Notwithstanding the terms of the applicable agreement governing Customer’s use of the Conviva Services, Data Feeds, including any reports containing all or portions of the Data Feed, provided by Conviva shall not be disclosed or provided to any competitor of Conviva (which is a company or other entity that provides to its customers OTT video metrics, advertising measurement and reporting, or advertising and/or marketing segmentation and activation services, in competition with Conviva). In addition, any third party to whom the Data Feed (or any reports containing all or portions of the Data Feed) is disclosed or provided, as permitted hereunder, shall be required in writing to maintain the confidentiality of the Data Feed under the same or similar terms as those used to protect the confidentiality of Customer’s own confidential information.
• APIs include up to 100,000 requests per year with up to a maximum of 70 requests per minute for Real-Time APIs and 35 requests per minute for any combination of Analytical APIs, Session APIs, and Viewer Module APIs. APIs enable programmatic access to data from the Conviva Digital Intelligence Platform for VSI related events only. Conviva APIs are for use by Customer only and may not be shared with or used by any third party. All MCP requests for VSI are powered by these APIs.
• Advanced Benchmarks, which is a feature that empowers the Customer to understand global OTT best practices and enhance the Customer’s ability to compete in local regions and seize potential market opportunities through a series of visualized dashboards showing industry medians and benchmarks side-by-side with the Customer’s own data (as applicable), and comes with up to 3 dimensions.
• App Experience (as defined below).

• A minimum of 4 weeks advance notice is required if Customer wishes to increase its Reserved Capacity over 4,000,000 PCP. If Customer fails to provide such advance notice, Conviva reserves the right to limit the Reserved Capacity to 4,000,000 PCP.
• A minimum of 4 weeks advance notice is required for any events expected to exceed the Reserved Capacity by more than 500,000 PCP. If Customer fails to provide such advance notice, Conviva will make reasonable efforts to support events that exceed such Capacity level, but Conviva shall have no liability for any inability to support a disruption in service due to, or a violation of any service level objective as a result of, such excess Capacity level.

The amount of Capacity reserved for Customer’s use of App Experience, where “Capacity” is the maximum number of Mapped Events per minute sent to the Conviva Digital Intelligence Platform, as measured in a peak event rate (or “PER”). App Experience includes Reserved Capacity of 1,000,000 Mapped Events per minute. A minimum of 4 weeks advance notice is required for Customer to increase the Reserved Capacity. If Customer fails to provide such advance notice and Customer’s actual Capacity exceeds the Reserved Capacity, Conviva will make reasonable efforts to support the additional Capacity, but Conviva shall have no liability for any inability to support a disruption in service due to, or a violation of any service level objective as a result of, such excess Capacity level.

Mapped Events per Viewer Hour: App Experience ingestion is measured by average Mapped Events per Viewer Hour and limited to 100 Mapped Events per Viewer Hour.  Additional purchases of Mapped Events per Viewer Hour may be purchased at an additional fee and shall be limited to the number set forth in the Order Form.

• A minimum of 4 weeks advance notice is required if Customer wishes to increase its Reserved Capacity over 4,000,000 PCP. If Customer fails to provide such advance notice, Conviva reserves the right to limit the Reserved Capacity to 4,000,000 PCP.
• A minimum of 4 weeks advance notice is required for any events expected to exceed the Reserved Capacity by more than 500,000 PCP. If Customer fails to provide such advance notice, Conviva will make reasonable efforts to support events that exceed such Capacity level, but Conviva shall have no liability for any inability to support a disruption in service due to, or a violation of any service level objective as a result of, such excess Capacity level.